Keventer Festivities - April 12, 2024

Poila Baisakh in the Metro

Poila Baisakh in the Metro - Keventer

Tag:Bengali new year celebration, best brand for milk, best brand for mishti doi, keventer metro milk, keventer metro misti doi, keventer milk, Poila Baisakh celebration

"Why are Bengalis so passionate about Poila Baisakh? Is it like Durga Puja? How is it celebrated?"

Valid questions. Durga Puja is grandiose but Poila Baisakh is more intimate—it's the second-most awaited festival of the year after all! The excitement is on another level when Chaitra sets in. The warm days, fallen petals on pavements and sales posters appear across the metropolis, and you know it's time. The vibe, or amej, of a fresh start, is right around the corner. And sometimes it smells fresh, delicious and sweet!

Since good food can't be separated from any Bengali celebration, Poila Baisakh also has its fair share of deliciousness. Some savoury, some sweet, but each evokes nostalgia and excitement for a new calendar year. Let's delve into those celebratory delights!

The First Payesh of The Year

Oh, the aroma of rice simmering away in thickened milk—so quintessential of all Bengali celebrations! However, this payesh is different. It's made with the first rice harvest of the summer. The fresh rice, mixed with milk, creates a fragrance that is simply unbeatable and unforgettable! If only perfumers could fit this into a bottle, stocks would be sold out!

The aroma paints the picture of lush green fields in a rural pocket, ushering the ardency of newness. When made with high-quality ingredients—such as Keventer milk—nuts and raisins, this new rice turns into a warm hug in a bowl. This is just what we need before we venture into a new year!

New Beginnings With Patishapta

Patishapta is found near the end of the Bengali calendar year and the beginning of it. It's too important! It's soft, warm and filled with jaggery and grated coconut. No wonder most people go nuts over this humble homemade delight!

While most households can't agree on a filling—whether khoya or kheer—they all agree on picking high-quality ingredients. Always choose Keventer Metro milk for these special occasions!

The Sweetest Ending

All these sweet things and there's more? Of course, there is! If Bangla is the sweetest language, then why not keep the sweets coming?

Let's end the new year with mishti doi—the fan favourite! While making it at home adds to the festivities, grabbing a readymade container is also welcome. As long as it's sweet, chilled and delicious! When the merriment settles, there's nothing better than kicking back with your family after dinner, enjoying a fresh pack of mishti doi. This year, we highly recommend you choose Keventer Metro misti doi!

So, how do Bengalis celebrate Poila Baisakh? We gave you three of the sweetest ways! Enjoy the Bengali New Year in the metropolis with us.

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